{"id":2202,"date":"2026-07-22T02:21:51","date_gmt":"2026-07-22T02:21:51","guid":{"rendered":"https:\/\/ali-bakhit.com\/?p=2202"},"modified":"2026-07-22T02:22:54","modified_gmt":"2026-07-22T02:22:54","slug":"%f0%9f%93%8c-brand-redesign-product-transformation-%f0%9f%8d%bf","status":"publish","type":"post","link":"https:\/\/ali-bakhit.com\/fr\/%f0%9f%93%8c-brand-redesign-product-transformation-%f0%9f%8d%bf\/","title":{"rendered":"\ud83d\udccc Brand Redesign &#038; Product Transformation \ud83c\udf7f"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-2204\" src=\"https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1784681535851-019f874e-339c-733a-a811-59a72e854aef-683x1024.jpg\" alt=\"swap project\" width=\"683\" height=\"1024\" srcset=\"https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1784681535851-019f874e-339c-733a-a811-59a72e854aef-683x1024.jpg 683w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1784681535851-019f874e-339c-733a-a811-59a72e854aef-100x150.jpg 100w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1784681535851-019f874e-339c-733a-a811-59a72e854aef-768x1152.jpg 768w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1784681535851-019f874e-339c-733a-a811-59a72e854aef.jpg 1024w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/p>\n<p>\ud83c\udff7\ufe0f Strategic Packaging Redesign &amp; Brand Swap Architecture: Commercial Identity Engineering<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-2205\" src=\"https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/Mcdonald-mockup-683x1024.jpeg\" alt=\"\" width=\"683\" height=\"1024\" srcset=\"https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/Mcdonald-mockup-683x1024.jpeg 683w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/Mcdonald-mockup-100x150.jpeg 100w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/Mcdonald-mockup-768x1152.jpeg 768w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/Mcdonald-mockup.jpeg 832w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/p>\n<p><span data-path-to-node=\"6,0\">In contemporary commercial product packaging and visual communications, re-engineering an established brand\u2019s identity requires a balance between brand equity, target audience psychology, and disciplined layout architecture<\/span><span data-path-to-node=\"6,2\">. This comprehensive case study analyzes the visual reconstruction, structural packaging redesign, and brand-swap strategies executed across two distinct fast-moving consumer goods (FMCG) packaging concepts: <b data-path-to-node=\"6,2\" data-index-in-node=\"208\">Tim Hortons to McDonald&#8217;s Holiday Hot Chocolate Tin<\/b> et <b data-path-to-node=\"6,2\" data-index-in-node=\"264\">Hurley&#8217;s Traditional Pretzels to Hurley&#8217;s Kids Style Pretzels<\/b><\/span><span data-path-to-node=\"6,4\">.<\/span> <img decoding=\"async\" class=\"alignnone size-medium wp-image-2206\" src=\"https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/Mcdonald-mockup-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/Mcdonald-mockup-1024x683.jpg 1024w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/Mcdonald-mockup-150x100.jpg 150w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/Mcdonald-mockup-768x512.jpg 768w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/Mcdonald-mockup.jpg 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2207\" src=\"https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/mcdonald-683x1024.jpg\" alt=\"\" width=\"683\" height=\"1024\" srcset=\"https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/mcdonald-683x1024.jpg 683w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/mcdonald-100x150.jpg 100w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/mcdonald-768x1152.jpg 768w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/mcdonald.jpg 1024w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/p>\n<p id=\"p-rc_2f147a9b1a8e5a81-413\" data-path-to-node=\"7\"><span data-path-to-node=\"7,0\">The core creative objective was to execute strategic packaging transformations that alter target audience demographics while maintaining shelf impact, brand recognition, and structural legibility<\/span><span data-path-to-node=\"7,2\">.<\/span><\/p>\n<ul data-path-to-node=\"8\">\n<li>\n<p id=\"p-rc_2f147a9b1a8e5a81-414\" data-path-to-node=\"8,0,0\"><span data-path-to-node=\"8,0,0,0\">\u2615 <b data-path-to-node=\"8,0,0,0\" data-index-in-node=\"2\">Strategic Brand Identity Swap:<\/b> Re-imagining Tim Hortons&#8217; traditional, warm, cozy caf\u00e9 aesthetic into McDonald&#8217;s high-energy, fast-paced, pop-culture branding system on a 450 g holiday tin<\/span><span data-path-to-node=\"8,0,0,2\">.<\/span><\/p>\n<\/li>\n<li>\n<p id=\"p-rc_2f147a9b1a8e5a81-415\" data-path-to-node=\"8,1,0\"><span data-path-to-node=\"8,1,0,0\">\ud83c\udfaf <b data-path-to-node=\"8,1,0,0\" data-index-in-node=\"3\">Child-Centric Market Expansion:<\/b> Redesigning Hurley&#8217;s Pretzel packaging from a classic adult-oriented snack into a vibrant, high-energy &#8220;Kids Style&#8221; impulse buy to capture younger demographics<\/span><span data-path-to-node=\"8,1,0,2\">.<\/span><\/p>\n<\/li>\n<li>\n<p id=\"p-rc_2f147a9b1a8e5a81-416\" data-path-to-node=\"8,2,0\"><span data-path-to-node=\"8,2,0,0\">\ud83d\udcd0 <b data-path-to-node=\"8,2,0,0\" data-index-in-node=\"3\">Packaging Layout Hierarchy:<\/b> Re-architecting label zones, playful window die-cuts, and lively typography structures for optimal retail shelf visibility<\/span><span data-path-to-node=\"8,2,0,2\">.<\/span><\/p>\n<\/li>\n<li>\n<p id=\"p-rc_2f147a9b1a8e5a81-417\" data-path-to-node=\"8,3,0\"><span data-path-to-node=\"8,3,0,0\">\ud83d\udcf8 <b data-path-to-node=\"8,3,0,0\" data-index-in-node=\"3\">Image Processing &amp; Asset Compositing (Adobe Photoshop):<\/b> High-resolution product mockups and raw asset layers were processed in Photoshop. For the <b data-path-to-node=\"8,3,0,0\" data-index-in-node=\"149\">Tim Hortons to McDonald&#8217;s Brand Swap<\/b>, the initial Tim Hortons design was transformed into an iconic McDonald&#8217;s brand system<\/span><span data-path-to-node=\"8,3,0,2\">. Layer masks isolated the 450 g tin, followed by color grading to apply McDonald&#8217;s signature bold red background, golden arches logo, and Ronald McDonald character graphics<\/span><span data-path-to-node=\"8,3,0,4\">. The central focus was updated to a realistic McCaf\u00e9 hot chocolate cup with festive candy cane framing, drop-shadow mapping, and highlight overlays for depth<\/span><span data-path-to-node=\"8,3,0,6\">.<\/span><\/p>\n<\/li>\n<li>\n<p id=\"p-rc_2f147a9b1a8e5a81-418\" data-path-to-node=\"8,4,0\"><span data-path-to-node=\"8,4,0,0\">\ud83c\udfa8 <b data-path-to-node=\"8,4,0,0\" data-index-in-node=\"3\">Vector Graphics &amp; Playful Illustration Systems (Adobe Illustrator):<\/b> For the <b data-path-to-node=\"8,4,0,0\" data-index-in-node=\"79\">Hurley&#8217;s Kids Style Pretzel Redesign<\/b>, vibrant custom vector graphics were engineered in Illustrator to create an engaging, child-friendly look<\/span><span data-path-to-node=\"8,4,0,2\">. Custom hand-drawn style character doodles, bright rainbow-striped borders, and a custom smiley-face pretzel window die-cut were created using precise bezier curves<\/span><span data-path-to-node=\"8,4,0,4\">. Color palettes were transitioned to an energetic spectrum of bright yellow, green, blue, and pink to maximize appeal on lower grocery shelves<\/span><span data-path-to-node=\"8,4,0,6\">.<\/span><\/p>\n<\/li>\n<li>\n<p id=\"p-rc_2f147a9b1a8e5a81-419\" data-path-to-node=\"8,5,0\"><span data-path-to-node=\"8,5,0,0\">\ud83d\udd24 <b data-path-to-node=\"8,5,0,0\" data-index-in-node=\"3\">Typographic Engineering &amp; Typeface Selection:<\/b> Typography systems were restructured across both assets to establish clear visual reading orders<\/span><span data-path-to-node=\"8,5,0,2\">. For the <b data-path-to-node=\"8,5,0,2\" data-index-in-node=\"10\">Hurley&#8217;s Kids Redesign<\/b>, the headline type shifted to playful, informal fonts like <b data-path-to-node=\"8,5,0,2\" data-index-in-node=\"92\">Bradley<\/b> (&#8220;Kids Style&#8221;) paired with colorful lettering for &#8220;PRETZELS&#8221; and <b data-path-to-node=\"8,5,0,2\" data-index-in-node=\"165\">Georgia<\/b> for sub-headings to maintain parent trust<\/span><span data-path-to-node=\"8,5,0,4\">. On the <b data-path-to-node=\"8,5,0,4\" data-index-in-node=\"9\">McDonald&#8217;s Hot Chocolate Tin<\/b>, clean modern display typography was paired with formal serifs like <b data-path-to-node=\"8,5,0,4\" data-index-in-node=\"106\">Baskerville<\/b> et <b data-path-to-node=\"8,5,0,4\" data-index-in-node=\"122\">Academy Engraved LET<\/b> for upper label details to preserve product legibility over busy festive backgrounds<\/span><span data-path-to-node=\"8,5,0,6\">.<\/span><\/p>\n<\/li>\n<li>\n<p id=\"p-rc_2f147a9b1a8e5a81-420\" data-path-to-node=\"8,6,0\"><span data-path-to-node=\"8,6,0,0\">\ud83d\udcf0 <b data-path-to-node=\"8,6,0,0\" data-index-in-node=\"3\">Prepress &amp; Packaging Finalization (Adobe InDesign):<\/b> The complete label vector files were assembled within InDesign to lock mechanical dielines, bleed margins, and CMYK print color profiles. Die-cut window shapes for the pretzel bag were optimized to offer clear visibility of the product inside, establishing consumer trust through visual transparency<\/span><span data-path-to-node=\"8,6,0,2\">.<\/span><\/p>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2208\" src=\"https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/pretzels-mockup-683x1024.jpeg\" alt=\"\" width=\"683\" height=\"1024\" srcset=\"https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/pretzels-mockup-683x1024.jpeg 683w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/pretzels-mockup-100x150.jpeg 100w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/pretzels-mockup-768x1152.jpeg 768w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/pretzels-mockup.jpeg 832w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/p>\n<p>\u26a1Executing High-Impact Packaging Redesigns &amp; Brand Swaps<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2209\" src=\"https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/pretzels-mockup-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/pretzels-mockup-1024x683.jpg 1024w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/pretzels-mockup-150x100.jpg 150w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/pretzels-mockup-768x512.jpg 768w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/pretzels-mockup.jpg 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2210\" src=\"https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-21-221619-675x1024.jpg\" alt=\"\" width=\"675\" height=\"1024\" srcset=\"https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-21-221619-675x1024.jpg 675w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-21-221619-99x150.jpg 99w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-21-221619-768x1165.jpg 768w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-21-221619-1013x1536.jpg 1013w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-21-221619.jpg 1320w\" sizes=\"(max-width: 675px) 100vw, 675px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2214\" src=\"https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/6814d02f-0812-4da9-a8b4-49a2c30cac72ff-1024x678.jpg\" alt=\"swap\" width=\"1024\" height=\"678\" srcset=\"https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/6814d02f-0812-4da9-a8b4-49a2c30cac72ff-1024x678.jpg 1024w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/6814d02f-0812-4da9-a8b4-49a2c30cac72ff-150x99.jpg 150w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/6814d02f-0812-4da9-a8b4-49a2c30cac72ff-768x509.jpg 768w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/6814d02f-0812-4da9-a8b4-49a2c30cac72ff.jpg 1522w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span data-path-to-node=\"9,0\">Every production choice\u2014from color grading and vector dieline adjustments to precise font pairings\u2014demonstrates complete technical command over FMCG packaging design, brand strategy, and commercial print preparation<\/span><span data-path-to-node=\"9,2\">.<\/span><\/p>\n<div style=\"width: 720px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-2202-1\" width=\"720\" height=\"1280\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/6-Instagram-Messages1.mp4?_=1\" \/><a href=\"https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/6-Instagram-Messages1.mp4\">https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/6-Instagram-Messages1.mp4<\/a><\/video><\/div>\n<div style=\"width: 720px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-2202-2\" width=\"720\" height=\"1280\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/6-Instagram-Messages-5.mp4?_=2\" \/><a href=\"https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/6-Instagram-Messages-5.mp4\">https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/6-Instagram-Messages-5.mp4<\/a><\/video><\/div>\n<h3><span data-path-to-node=\"11,0\">Designed by <span style=\"color: #ffff00;\"><strong>Ali Bakhit<\/strong><\/span><\/span><\/h3>\n<p><span data-path-to-node=\"11,2\">#alibakhitdesign #GraphicDesignPortfolio #CaseStudy #PackagingDesign #BrandRedesign #VisualHierarchy #GraphicDesigner #AdobePhotoshop #AdobeIllustrator #InDesignWorkflow #BrandIdentity #ProductPackaging #FMCGDesign #TypographyArchitecture #KidsPackaging #PrepressDesign<\/span><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>\ud83c\udff7\ufe0f Strategic Packaging Redesign &amp; Brand Swap Architecture: Commercial Identity Engineering In contemporary commercial product packaging and visual communications, re-engineering an established brand\u2019s identity requires [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2204,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7],"tags":[21],"class_list":["post-2202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio","tag-alibakhitdesign-graphicdesign-webdesign-logodesign-adobeillustrator-adobephotoshop-figma-adobeindesign-wordpress-posterdesign-brandidentity-uiux"],"uagb_featured_image_src":{"full":["https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1784681535851-019f874e-339c-733a-a811-59a72e854aef.jpg",1024,1536,false],"thumbnail":["https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1784681535851-019f874e-339c-733a-a811-59a72e854aef-100x150.jpg",100,150,true],"medium":["https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1784681535851-019f874e-339c-733a-a811-59a72e854aef-683x1024.jpg",683,1024,true],"medium_large":["https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1784681535851-019f874e-339c-733a-a811-59a72e854aef-768x1152.jpg",768,1152,true],"large":["https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1784681535851-019f874e-339c-733a-a811-59a72e854aef.jpg",1024,1536,false],"1536x1536":["https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1784681535851-019f874e-339c-733a-a811-59a72e854aef.jpg",1024,1536,false],"2048x2048":["https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1784681535851-019f874e-339c-733a-a811-59a72e854aef.jpg",1024,1536,false],"trp-custom-language-flag":["https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1784681535851-019f874e-339c-733a-a811-59a72e854aef.jpg",8,12,false]},"uagb_author_info":{"display_name":"Ali Bakhit","author_link":"https:\/\/ali-bakhit.com\/fr\/author\/usa-persiagmail-com\/"},"uagb_comment_info":0,"uagb_excerpt":"\ud83c\udff7\ufe0f Strategic Packaging Redesign &amp; Brand Swap Architecture: Commercial Identity Engineering In contemporary commercial product packaging and visual communications, re-engineering an established brand\u2019s identity requires [&hellip;]","rttpg_featured_image_url":{"full":["https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1784681535851-019f874e-339c-733a-a811-59a72e854aef.jpg",1024,1536,false],"landscape":["https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1784681535851-019f874e-339c-733a-a811-59a72e854aef.jpg",1024,1536,false],"portraits":["https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1784681535851-019f874e-339c-733a-a811-59a72e854aef.jpg",1024,1536,false],"thumbnail":["https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1784681535851-019f874e-339c-733a-a811-59a72e854aef-100x150.jpg",100,150,true],"medium":["https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1784681535851-019f874e-339c-733a-a811-59a72e854aef-683x1024.jpg",683,1024,true],"large":["https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1784681535851-019f874e-339c-733a-a811-59a72e854aef.jpg",1024,1536,false],"1536x1536":["https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1784681535851-019f874e-339c-733a-a811-59a72e854aef.jpg",1024,1536,false],"2048x2048":["https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1784681535851-019f874e-339c-733a-a811-59a72e854aef.jpg",1024,1536,false],"trp-custom-language-flag":["https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1784681535851-019f874e-339c-733a-a811-59a72e854aef.jpg",8,12,false]},"rttpg_author":{"display_name":"Ali Bakhit","author_link":"https:\/\/ali-bakhit.com\/fr\/author\/usa-persiagmail-com\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/ali-bakhit.com\/fr\/category\/portfolio\/\" rel=\"category tag\">Portfolio<\/a>","rttpg_excerpt":"\ud83c\udff7\ufe0f Strategic Packaging Redesign &amp; Brand Swap Architecture: Commercial Identity Engineering In contemporary commercial product packaging and visual communications, re-engineering an established brand\u2019s identity requires 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