{"id":2293,"date":"2026-07-31T06:07:49","date_gmt":"2026-07-31T06:07:49","guid":{"rendered":"https:\/\/ali-bakhit.com\/?p=2293"},"modified":"2026-07-31T06:07:49","modified_gmt":"2026-07-31T06:07:49","slug":"%f0%9f%8f%b7%ef%b8%8f-brand-campaign-architecture-google-navigation-conceptual-posters","status":"publish","type":"post","link":"https:\/\/ali-bakhit.com\/fr\/%f0%9f%8f%b7%ef%b8%8f-brand-campaign-architecture-google-navigation-conceptual-posters\/","title":{"rendered":"\ud83c\udff7\ufe0f BRAND CAMPAIGN ARCHITECTURE: GOOGLE NAVIGATION CONCEPTUAL POSTERS"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-2303\" style=\"font-weight: inherit;\" src=\"https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785445015951-019fb4ce-685a-7655-94bd-933952622f32-1024x576.jpeg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785445015951-019fb4ce-685a-7655-94bd-933952622f32-1024x576.jpeg 1024w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785445015951-019fb4ce-685a-7655-94bd-933952622f32-2048x1152.jpeg 2048w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785445015951-019fb4ce-685a-7655-94bd-933952622f32-150x84.jpeg 150w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785445015951-019fb4ce-685a-7655-94bd-933952622f32-768x432.jpeg 768w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785445015951-019fb4ce-685a-7655-94bd-933952622f32-1536x864.jpeg 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span data-path-to-node=\"2,0\">In commercial advertising and visual identity strategy, creating a cohesive print campaign requires translating abstract utility concepts into striking visual metaphors<\/span><span data-path-to-node=\"2,2\">. This case study details the complete end-to-end creative direction, photo manipulation, vector integration, and campaign execution for a series of three promotional posters designed for Google: <b data-path-to-node=\"2,2\" data-index-in-node=\"196\">&#8220;Find Your Way&#8221;<\/b>, <b data-path-to-node=\"2,2\" data-index-in-node=\"213\">&#8220;Hook Destination&#8221;<\/b>, and <b data-path-to-node=\"2,2\" data-index-in-node=\"237\">&#8220;Navigate to a Destination&#8221;<\/b><\/span><span data-path-to-node=\"2,4\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-2295\" src=\"https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785443631385-019fb4bb-9fb4-7e4a-a23e-de51649219e8-682x1024.jpeg\" alt=\"google ad campaign\" width=\"682\" height=\"1024\" srcset=\"https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785443631385-019fb4bb-9fb4-7e4a-a23e-de51649219e8-682x1024.jpeg 682w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785443631385-019fb4bb-9fb4-7e4a-a23e-de51649219e8-100x150.jpeg 100w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785443631385-019fb4bb-9fb4-7e4a-a23e-de51649219e8-768x1153.jpeg 768w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785443631385-019fb4bb-9fb4-7e4a-a23e-de51649219e8.jpeg 842w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><\/p>\n<p><span data-path-to-node=\"3,0\">The core objective was to construct a unified ad campaign that positions Google Maps and navigation tools as essential everyday guidance devices<\/span><span data-path-to-node=\"3,2\">. By reimagining familiar maritime and nautical objects\u2014a lighthouse, an anchor, and a ship\u2019s steering wheel\u2014through Google&#8217;s iconic four-color identity palette, the campaign bridges classic guidance iconography with modern digital navigation<\/span><span data-path-to-node=\"3,4\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-2296\" style=\"font-style: inherit; font-weight: inherit;\" src=\"https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785443959076-019fb4bf-f9a7-7bdc-aa99-852ac8f3b474-687x1024.jpg\" alt=\"\" width=\"687\" height=\"1024\" srcset=\"https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785443959076-019fb4bf-f9a7-7bdc-aa99-852ac8f3b474-687x1024.jpg 687w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785443959076-019fb4bf-f9a7-7bdc-aa99-852ac8f3b474-1374x2048.jpg 1374w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785443959076-019fb4bf-f9a7-7bdc-aa99-852ac8f3b474-101x150.jpg 101w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785443959076-019fb4bf-f9a7-7bdc-aa99-852ac8f3b474-768x1145.jpg 768w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785443959076-019fb4bf-f9a7-7bdc-aa99-852ac8f3b474-1030x1536.jpg 1030w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785443959076-019fb4bf-f9a7-7bdc-aa99-852ac8f3b474.jpg 1696w\" sizes=\"(max-width: 687px) 100vw, 687px\" \/><\/p>\n<h3 data-path-to-node=\"5\">\ud83c\udf10 CONCEPTUAL STRATEGY &amp; METAPHORICAL VISION<\/h3>\n<ul data-path-to-node=\"6\">\n<li>\n<p id=\"p-rc_95108490244d1e97-53\" data-path-to-node=\"6,0,0\"><span data-path-to-node=\"6,0,0,0\">\u2693 <b data-path-to-node=\"6,0,0,0\" data-index-in-node=\"2\">Google &#8211; Hook Destination (The Anchor Metaphor)<\/b>: Utilizes a solid metallic anchor rendered in Google\u2019s primary colors (Blue #4285F4, Red #EA4335, Yellow #FBBC05, Green #34A853) to symbolize arriving at a fixed, secure destination<\/span><span data-path-to-node=\"6,0,0,2\">. It conveys stability, precision, and finality when pinning a location on Google Maps<\/span><span data-path-to-node=\"6,0,0,4\">.<\/span><\/p>\n<\/li>\n<li>\n<p id=\"p-rc_95108490244d1e97-54\" data-path-to-node=\"6,1,0\"><span data-path-to-node=\"6,1,0,0\">\ud83d\uddfc <b data-path-to-node=\"6,1,0,0\" data-index-in-node=\"3\">Google &#8211; Find Your Way (The Lighthouse Metaphor)<\/b>: Features a high-contrast illuminated lighthouse styled with Google&#8217;s color sequence, projecting a beam of clarity through dark fog<\/span><span data-path-to-node=\"6,1,0,2\">. It represents guidance, direction, and illumination in unfamiliar surroundings<\/span><span data-path-to-node=\"6,1,0,4\">.<\/span><\/p>\n<\/li>\n<li>\n<p id=\"p-rc_95108490244d1e97-55\" data-path-to-node=\"6,2,0\"><span data-path-to-node=\"6,2,0,0\">\u2638\ufe0f <b data-path-to-node=\"6,2,0,0\" data-index-in-node=\"3\">Google &#8211; Navigate to a Destination (The Ship Wheel Metaphor)<\/b>: Incorporates a wooden ship\u2019s steering wheel divided into Google\u2019s color quadrant, representing user control, route maneuvering, and active exploration<\/span><span data-path-to-node=\"6,2,0,2\">.<\/span><\/p>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2297\" style=\"font-style: inherit; font-weight: inherit;\" src=\"https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785444117661-019fb4c2-51a1-7f4e-833a-d40896af2adf-683x1024.jpeg\" alt=\"\" width=\"683\" height=\"1024\" srcset=\"https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785444117661-019fb4c2-51a1-7f4e-833a-d40896af2adf-683x1024.jpeg 683w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785444117661-019fb4c2-51a1-7f4e-833a-d40896af2adf-1365x2048.jpeg 1365w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785444117661-019fb4c2-51a1-7f4e-833a-d40896af2adf-100x150.jpeg 100w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785444117661-019fb4c2-51a1-7f4e-833a-d40896af2adf-768x1152.jpeg 768w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785444117661-019fb4c2-51a1-7f4e-833a-d40896af2adf-1024x1536.jpeg 1024w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785444117661-019fb4c2-51a1-7f4e-833a-d40896af2adf.jpeg 1664w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/p>\n<h3 data-path-to-node=\"8\">\ud83e\uddd7 TECHNICAL CHALLENGES &amp; DESIGN OBSTACLES<\/h3>\n<ul data-path-to-node=\"9\">\n<li>\n<p id=\"p-rc_95108490244d1e97-56\" data-path-to-node=\"9,0,0\"><span data-path-to-node=\"9,0,0,0\">\ud83e\udde9 <b data-path-to-node=\"9,0,0,0\" data-index-in-node=\"3\">Unified Campaign Aesthetics<\/b>: Maintaining consistent lighting, texture depth, tonal scale, and color distribution across three distinct physical objects (wood, metal, and painted stone)<\/span><span data-path-to-node=\"9,0,0,2\">.<\/span><\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"9,1,0\">\ud83d\udcf8 <b data-path-to-node=\"9,1,0\" data-index-in-node=\"3\">Color Layer Isolation &amp; Asset Integration<\/b>: Sourcing raw, high-resolution imagery and using advanced Photoshop masking to apply custom color layers without losing natural shadows, specular highlights, or surface textures.<\/p>\n<\/li>\n<li>\n<p id=\"p-rc_95108490244d1e97-57\" data-path-to-node=\"9,2,0\"><span data-path-to-node=\"9,2,0,0\">\ud83d\udc41\ufe0f <b data-path-to-node=\"9,2,0,0\" data-index-in-node=\"4\">Visual Balance &amp; Minimalist Typography<\/b>: Placing high-contrast primary headlines (&#8220;Find Your Way&#8221;, &#8220;Hook Destination&#8221;, &#8220;Navigate to a Destination&#8221;) and official Google branding without cluttering the dark, atmospheric backgrounds<\/span><span data-path-to-node=\"9,2,0,2\">.<\/span><\/p>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2298\" style=\"font-style: inherit; font-weight: inherit;\" src=\"https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785444164319-019fb4c3-a50e-7829-84d4-6e1be40defab-683x1024.jpg\" alt=\"\" width=\"683\" height=\"1024\" srcset=\"https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785444164319-019fb4c3-a50e-7829-84d4-6e1be40defab-683x1024.jpg 683w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785444164319-019fb4c3-a50e-7829-84d4-6e1be40defab-100x150.jpg 100w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785444164319-019fb4c3-a50e-7829-84d4-6e1be40defab-768x1152.jpg 768w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785444164319-019fb4c3-a50e-7829-84d4-6e1be40defab.jpg 832w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/p>\n<h3 data-path-to-node=\"11\">\ud83d\udee0\ufe0f SOFTWARE STACK &amp; TECHNICAL WORKFLOW<\/h3>\n<ul data-path-to-node=\"12\">\n<li>\n<p data-path-to-node=\"12,0,0\">\ud83c\udfa8 <b data-path-to-node=\"12,0,0\" data-index-in-node=\"3\">Adobe Photoshop<\/b>: Served as the primary photo manipulation environment. Advanced techniques included multi-pass layer masking, blend modes (Multiply, Overlay, and Soft Light), frequency separation, color balance curve tuning, and shadow reconstruction to apply Google&#8217;s primary colors onto physical textures realistically.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"12,1,0\">\u270f\ufe0f <b data-path-to-node=\"12,1,0\" data-index-in-node=\"3\">Adobe Illustrator<\/b>: Used for vector logo placement, vector path adjustments, typography kerning, asset alignment, and preparing master layout structures.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"12,2,0\">\ud83d\udcf0 <b data-path-to-node=\"12,2,0\" data-index-in-node=\"3\">Prepress &amp; Color Calibration<\/b>: Converted assets into 100% CMYK color space for print consistency, preserving deep rich blacks (#000000 \/ CMYK rich black) and sharp white typography contrast.<\/p>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2299\" style=\"font-style: inherit; font-weight: inherit;\" src=\"https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785444312642-019fb4c3-a50e-7837-a6bb-8b9281ca8e34-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785444312642-019fb4c3-a50e-7837-a6bb-8b9281ca8e34-1024x683.jpg 1024w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785444312642-019fb4c3-a50e-7837-a6bb-8b9281ca8e34-150x100.jpg 150w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785444312642-019fb4c3-a50e-7837-a6bb-8b9281ca8e34-768x512.jpg 768w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785444312642-019fb4c3-a50e-7837-a6bb-8b9281ca8e34-1536x1024.jpg 1536w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785444312642-019fb4c3-a50e-7837-a6bb-8b9281ca8e34.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>TURNING GOOGLE BRAND COLORS INTO METAPHORICAL AD CAMPAIGNS<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2300\" style=\"font-style: inherit; font-weight: inherit;\" src=\"https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785444391600-019fb4c6-9da9-77f4-894e-df1e97ad31b8-683x1024.jpg\" alt=\"\" width=\"683\" height=\"1024\" srcset=\"https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785444391600-019fb4c6-9da9-77f4-894e-df1e97ad31b8-683x1024.jpg 683w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785444391600-019fb4c6-9da9-77f4-894e-df1e97ad31b8-100x150.jpg 100w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785444391600-019fb4c6-9da9-77f4-894e-df1e97ad31b8-768x1152.jpg 768w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785444391600-019fb4c6-9da9-77f4-894e-df1e97ad31b8.jpg 832w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2301\" style=\"font-style: inherit; font-weight: inherit;\" src=\"https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785444454573-019fb4c7-d895-7459-b5b0-cebf9aad57ac-1024x1024.jpg\" alt=\"\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785444454573-019fb4c7-d895-7459-b5b0-cebf9aad57ac-1024x1024.jpg 1024w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785444454573-019fb4c7-d895-7459-b5b0-cebf9aad57ac-150x150.jpg 150w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785444454573-019fb4c7-d895-7459-b5b0-cebf9aad57ac-768x768.jpg 768w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785444454573-019fb4c7-d895-7459-b5b0-cebf9aad57ac.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2302\" style=\"font-style: inherit; font-weight: inherit;\" src=\"https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785444612105-019fb4c7-d895-71e6-91be-877cc0615901-683x1024.jpeg\" alt=\"\" width=\"683\" height=\"1024\" srcset=\"https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785444612105-019fb4c7-d895-71e6-91be-877cc0615901-683x1024.jpeg 683w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785444612105-019fb4c7-d895-71e6-91be-877cc0615901-1365x2048.jpeg 1365w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785444612105-019fb4c7-d895-71e6-91be-877cc0615901-100x150.jpeg 100w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785444612105-019fb4c7-d895-71e6-91be-877cc0615901-768x1152.jpeg 768w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785444612105-019fb4c7-d895-71e6-91be-877cc0615901-1024x1536.jpeg 1024w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785444612105-019fb4c7-d895-71e6-91be-877cc0615901.jpeg 1664w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/p>\n<p><strong>Old Versions:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2305\" src=\"https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/MixCollage-31-Jul-2026-02-01-AM-3750-1024x1024.jpg\" alt=\"\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/MixCollage-31-Jul-2026-02-01-AM-3750-1024x1024.jpg 1024w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/MixCollage-31-Jul-2026-02-01-AM-3750-2048x2048.jpg 2048w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/MixCollage-31-Jul-2026-02-01-AM-3750-150x150.jpg 150w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/MixCollage-31-Jul-2026-02-01-AM-3750-768x768.jpg 768w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/MixCollage-31-Jul-2026-02-01-AM-3750-1536x1536.jpg 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3 data-path-to-node=\"14\">\ud83d\udcd0 PRINT &amp; CAMPAIGN SPECIFICATIONS<\/h3>\n<ul data-path-to-node=\"15\">\n<li>\n<p id=\"p-rc_95108490244d1e97-58\" data-path-to-node=\"15,0,0\"><span data-path-to-node=\"15,0,0,0\">\ud83d\udccf <b data-path-to-node=\"15,0,0,0\" data-index-in-node=\"3\">Poster Dimensions<\/b>: Built on standard 11 x 17 inches tabloid vertical format per poster<\/span><span data-path-to-node=\"15,0,0,2\">.<\/span><\/p>\n<\/li>\n<li>\n<p id=\"p-rc_95108490244d1e97-59\" data-path-to-node=\"15,1,0\"><span data-path-to-node=\"15,1,0,0\">\u2702\ufe0f <b data-path-to-node=\"15,1,0,0\" data-index-in-node=\"3\">Bleeds &amp; Margins<\/b>: 0.125 inch outer bleed with 0.5 inch interior safe margins for clean edge trimming<\/span><span data-path-to-node=\"15,1,0,2\">.<\/span><\/p>\n<\/li>\n<li>\n<p id=\"p-rc_95108490244d1e97-60\" data-path-to-node=\"15,2,0\"><span data-path-to-node=\"15,2,0,0\">\ud83d\udda8\ufe0f <b data-path-to-node=\"15,2,0,0\" data-index-in-node=\"4\">Color &amp; Output<\/b>: 100% CMYK color profile, 300 DPI high-resolution linked graphics, exported as print-ready PDF files with active crop marks<\/span><span data-path-to-node=\"15,2,0,2\">.<\/span><\/p>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2309\" src=\"https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/Artboard-1-674x1024.jpg\" alt=\"google ad campaign\" width=\"674\" height=\"1024\" srcset=\"https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/Artboard-1-674x1024.jpg 674w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/Artboard-1-99x150.jpg 99w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/Artboard-1-768x1168.jpg 768w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/Artboard-1-1010x1536.jpg 1010w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/Artboard-1.jpg 1032w\" sizes=\"(max-width: 674px) 100vw, 674px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2310\" src=\"https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/Artboard-17-673x1024.jpg\" alt=\"\" width=\"673\" height=\"1024\" srcset=\"https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/Artboard-17-673x1024.jpg 673w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/Artboard-17-99x150.jpg 99w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/Artboard-17-768x1168.jpg 768w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/Artboard-17-1010x1536.jpg 1010w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/Artboard-17.jpg 1052w\" sizes=\"(max-width: 673px) 100vw, 673px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2311\" src=\"https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/Artboard-18-682x1024.jpg\" alt=\"google ad cammaign\" width=\"682\" height=\"1024\" srcset=\"https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/Artboard-18-682x1024.jpg 682w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/Artboard-18-100x150.jpg 100w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/Artboard-18-768x1153.jpg 768w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/Artboard-18-1023x1536.jpg 1023w, https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/Artboard-18.jpg 1039w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><\/p>\n<div style=\"width: 720px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-2293-1\" width=\"720\" height=\"900\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/4-Instagram-Messages1.mp4?_=1\" \/><a href=\"https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/4-Instagram-Messages1.mp4\">https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/4-Instagram-Messages1.mp4<\/a><\/video><\/div>\n<div style=\"width: 720px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-2293-2\" width=\"720\" height=\"900\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/4-Instagram-Messages2.mp4?_=2\" \/><a href=\"https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/4-Instagram-Messages2.mp4\">https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/4-Instagram-Messages2.mp4<\/a><\/video><\/div>\n<div style=\"width: 720px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-2293-3\" width=\"720\" height=\"1280\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/4-Instagram-Messages-9.mp4?_=3\" \/><a href=\"https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/4-Instagram-Messages-9.mp4\">https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/4-Instagram-Messages-9.mp4<\/a><\/video><\/div>\n<p data-path-to-node=\"17\">Every visual choice, mask layer adjustment, lighting direction, and color split demonstrates complete command over conceptual campaign advertising, photo manipulation, and print production.<\/p>\n<h3 data-path-to-node=\"18\">Designed by <span style=\"color: #ffff00;\"><strong>Ali Bakhit<\/strong><\/span><\/h3>","protected":false},"excerpt":{"rendered":"<p>In commercial advertising and visual identity strategy, creating a cohesive print campaign requires translating abstract utility concepts into striking visual metaphors. This case study details [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2303,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7],"tags":[21],"class_list":["post-2293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio","tag-alibakhitdesign-graphicdesign-webdesign-logodesign-adobeillustrator-adobephotoshop-figma-adobeindesign-wordpress-posterdesign-brandidentity-uiux"],"uagb_featured_image_src":{"full":["https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785445015951-019fb4ce-685a-7655-94bd-933952622f32.jpeg",2816,1584,false],"thumbnail":["https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785445015951-019fb4ce-685a-7655-94bd-933952622f32-150x84.jpeg",150,84,true],"medium":["https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785445015951-019fb4ce-685a-7655-94bd-933952622f32-1024x576.jpeg",1024,576,true],"medium_large":["https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785445015951-019fb4ce-685a-7655-94bd-933952622f32-768x432.jpeg",768,432,true],"large":["https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785445015951-019fb4ce-685a-7655-94bd-933952622f32-2048x1152.jpeg",2048,1152,true],"1536x1536":["https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785445015951-019fb4ce-685a-7655-94bd-933952622f32-1536x864.jpeg",1536,864,true],"2048x2048":["https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785445015951-019fb4ce-685a-7655-94bd-933952622f32-2048x1152.jpeg",2048,1152,true],"trp-custom-language-flag":["https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785445015951-019fb4ce-685a-7655-94bd-933952622f32.jpeg",18,10,false]},"uagb_author_info":{"display_name":"Ali Bakhit","author_link":"https:\/\/ali-bakhit.com\/fr\/author\/usa-persiagmail-com\/"},"uagb_comment_info":0,"uagb_excerpt":"In commercial advertising and visual identity strategy, creating a cohesive print campaign requires translating abstract utility concepts into striking visual metaphors. This case study details [&hellip;]","rttpg_featured_image_url":{"full":["https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785445015951-019fb4ce-685a-7655-94bd-933952622f32.jpeg",2816,1584,false],"landscape":["https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785445015951-019fb4ce-685a-7655-94bd-933952622f32.jpeg",2816,1584,false],"portraits":["https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785445015951-019fb4ce-685a-7655-94bd-933952622f32.jpeg",2816,1584,false],"thumbnail":["https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785445015951-019fb4ce-685a-7655-94bd-933952622f32-150x84.jpeg",150,84,true],"medium":["https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785445015951-019fb4ce-685a-7655-94bd-933952622f32-1024x576.jpeg",1024,576,true],"large":["https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785445015951-019fb4ce-685a-7655-94bd-933952622f32-2048x1152.jpeg",2048,1152,true],"1536x1536":["https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785445015951-019fb4ce-685a-7655-94bd-933952622f32-1536x864.jpeg",1536,864,true],"2048x2048":["https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785445015951-019fb4ce-685a-7655-94bd-933952622f32-2048x1152.jpeg",2048,1152,true],"trp-custom-language-flag":["https:\/\/ali-bakhit.com\/wp-content\/uploads\/2026\/07\/1785445015951-019fb4ce-685a-7655-94bd-933952622f32.jpeg",18,10,false]},"rttpg_author":{"display_name":"Ali Bakhit","author_link":"https:\/\/ali-bakhit.com\/fr\/author\/usa-persiagmail-com\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/ali-bakhit.com\/fr\/category\/portfolio\/\" rel=\"category tag\">Portfolio<\/a>","rttpg_excerpt":"In commercial advertising and visual identity strategy, creating a cohesive print campaign requires translating abstract utility concepts into striking visual metaphors. This case study details [&hellip;]","_links":{"self":[{"href":"https:\/\/ali-bakhit.com\/fr\/wp-json\/wp\/v2\/posts\/2293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ali-bakhit.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ali-bakhit.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ali-bakhit.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ali-bakhit.com\/fr\/wp-json\/wp\/v2\/comments?post=2293"}],"version-history":[{"count":2,"href":"https:\/\/ali-bakhit.com\/fr\/wp-json\/wp\/v2\/posts\/2293\/revisions"}],"predecessor-version":[{"id":2312,"href":"https:\/\/ali-bakhit.com\/fr\/wp-json\/wp\/v2\/posts\/2293\/revisions\/2312"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ali-bakhit.com\/fr\/wp-json\/wp\/v2\/media\/2303"}],"wp:attachment":[{"href":"https:\/\/ali-bakhit.com\/fr\/wp-json\/wp\/v2\/media?parent=2293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ali-bakhit.com\/fr\/wp-json\/wp\/v2\/categories?post=2293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ali-bakhit.com\/fr\/wp-json\/wp\/v2\/tags?post=2293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}