Project Overview: “This project involved the development of a high-end marketing campaign for Urban Real Estate. The goal was to engineer a dynamic layout that balances bold geometric structures with professional architectural photography, delivering a premium look for the luxury property market.”
Design Strategy & Technical Execution:
- Dynamic Grid Systems: “I developed a custom diagonal grid to create a sense of movement and modernity while ensuring the structural integrity of the content.”
- Production Standards: “The layout was built to rigorous print specifications, utilizing high-resolution assets (200ppi+) and precise vector integration to ensure a flawless final output.”
- Visual Variations: “I created two distinct visual directions—vibrant yellow and fresh green—to provide the client with versatile options for different marketing environments.”
- Information Hierarchy: “Key commercial data, such as the 10% discount offer and property details, were strategically placed to maximize reader engagement and conversion.”