Concept: A dynamic, professional stationery package featuring custom organic curves to symbolize movement and brand energy.
Technical Deep-Dive (For Website/Portfolio):
Software: Built entirely in Adobe Illustrator as 100% vector graphics for infinite scalability.
- Custom Curved Letterhead: Designed with a distinctive slanted orange-yellow wave footer to break the traditional rectangular grid.
- Premium Business Cards: Double-sided layout using a mustard-gold background with high-impact information hierarchy.
- Cohesive Envelope: Features a unique orange wave curve in the bottom-right corner to mirror the letterhead’s aesthetic.
- Visual Identity: A vibrant warm-tone gradient paired with clean typography for a modern, professional feel.
Professional Challenges:
- Asymmetrical Consistency: Aligning non-traditional curves across different print formats (letterhead to envelope).
- Print Precision: Meticulous management of bleed and trim lines for custom-shaped elements
- Data Hierarchy: Organizing contact details (Laval address and web) for maximum clarity.
Created & Designed by: Ali Bakhit