Concept: A narrative-driven holiday card series telling a heartwarming story of family, home, and celebration through custom vector illustrations.
Technical Deep-Dive:
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Creative Storytelling: This project goes beyond simple greetings by using a three-panel narrative. It starts with a proposal (“Will you marry me this Christmas?”), leads to a festive home, and concludes with a family celebration.
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Vector Character Design: Every character—from the gingerbread couple to the child—was meticulously crafted in Adobe Illustrator. I used the Shape Builder and Appearance Panel to create the “baked” texture effect and soft shadows, giving the flat vector art a premium, 3D feel.
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Advanced Print Layout (Inversion Logic): One of the key technical achievements was the preparation of the bi-fold print file. As seen in the layout, I manually inverted the top panels by 180 degrees. This ensures that the house illustration and the “Merry Christmas” greeting are oriented correctly once the physical card is printed and folded.
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Typography & Branding: I combined a playful, handwritten font for the dialogue bubbles with a clean, classic serif for the formal greetings. Every element is a 100% vector asset, ensuring perfect clarity at any print scale.
Designed by : Ali Bakhit