
Design is not just decoration; it is a strategic tool for communication. My approach focuses on three core pillars to ensure every project is effective and professional:

Visual Grammar: Understanding how to use the ‘rules’ of design to communicate messages clearly and effectively

Form Follows Function: Ensuring that the aesthetic of the site always serves its functional purpose

Strategic Structure: Using professional design principles to capture attention and convey information in the correct order.


Created by: Ali Bakhit