“The second half of this 36-poster series shifts the focus toward the Character and Historical Evolution of typography. While the first part explored structure, these remaining 18 posters examine the ‘voice’ and emotional impact of different typefaces.
This installment traces the evolution of letterforms from the era of traditional print to the demands of the digital age. It analyzes how subtle variations in form—such as the transition from Serif to Sans-Serif—can completely alter a brand’s message. This project reflects a deep commitment to understanding the tools we use to create lasting visual identities.”
